Partners

Reach viewers who watch to understand.

Our audiences come to learn how money, history and science really work. We take on a small number of partners whose products fit that trust.

What we can do together

  • Sponsored segments inside an episode, read in the show's own voice and clearly labelled.
  • Collaborations with creators and publishers on stories that suit both audiences.
  • Licensing of our research, scripts or footage, case by case.

What we won't do

  • Promote anything we wouldn't explain on the show itself.
  • Run unlabelled ads or let a sponsor change the facts.
  • Pitch investments or financial products on Zero Balance.